I got into advertising sort of by accident. In my last year of high school I stumbled into Digital Creation, a course teaching the basics of the Adobe Suite. Not long after I would spend the majority of my evenings searching for fonts and moving text blocks one pixel to the right. Simply because it was too much fun

In 2019 I entered the architecture program at UMA. My Alma Mater and creative boot camp where I learned critical thinking, handling feedback and to become a doer. But I also internalized a my way or no way type of mindset which made it hard for me to work with others. In order not to become a stubborn old man at 25, I saw no other option than to choose another path in life

That's when I got in contact with my friend's father and commercial director Pontus Lowenhielm and somehow got invited to his next shoot. I bought a plane ticket to Bulgaria got to chatting with everyone involved. Most memorably the copywriter who told me how he came up with the idea for the film. That's when I knew I wanted to come up with ideas. And that's how I got into advertising

In 2026 I finished the Art Director / Copywriter program at Berghs SOC where I found my true calling. Now I stand at the intersection of storytelling, physical craft and deadpan humor, ready for my next adventure in this crazy world of advertising