Trissmas Carol
Svenska Spel

Film

2025

When you scratch a lottery ticket, you feel a lot: hope, anxiety, joy, and maybe a bit of fright. In other words truly a symphony of feelings. What if we could put these feelings into the world? The film collides two worlds: the beauty of the christmas choir, and the excitement of scraping a ticket. Subconsiously establishing Triss as the perfect gift for christmas

Speculative campaign created as part of Art Director/Copywriter at Berghs School of Communication

Campaigns — Triss

When you scratch a lottery ticket, you feel a lot: hope, anxiety, joy, and maybe a bit of fright. In other words truly a symphony of feelings.

The film collides two worlds: the beauty of the christmas choir, and the excitement of scraping a lottery ticket. Subconsiously establishing Triss as the perfect gift for christmas.

Client

Svenska Spel AB

Client

Svenska Spel AB

Breif

Showcase the concept "Bring the Emotions to Life" using film

Credits

Copywriter: Fiona Östlund

Copywriter: Ragnar Westberg-Martinez

Art Director: Martha Falkenberg

Art Director: Jacob Holm

Credits

Copywriter: Fiona Östlund

Copywriter: Ragnar Westberg-Martinez

Art Director: Martha Falkenberg

Art Director: Jacob Holm

DoP: Emil Larsson

Location: Bio Skandia

Idea

Screenshots

"Bring the emotions to life" is Triss' established concept which we played around with until an idea started to form. What if these emotions would pop up in real time? As you where scraping the ticket, unveiling two on 100.000, more emotions appear as the anxiety and hope fight within you. Finishing in a crescendo where emotions are released at the same time

Watch the Film