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Stockholm, Sweden
Trissmas Carol
Svenska Spel
Trissmas Carol
Svenska Spel
Trissmas Carol
Svenska Spel
Student Brief
2025
2025




MY ROLE
Concept Development
Visual Direction
Storyboarding
MY ROLE
Concept Development
Visual Direction
Storyboarding
ABOUT
Triss is Sweden's most recognizable gambling brands with a yearly turnover of around 3.000.000.000 SEK per year. A lottery card game, run by Svenska Spel with simple rules: Get three of a kind and win money equal to the amount on your lottery ticket.
The emotional journey of such a ticket can be described as a short but sweet roller coaster of emotions. Much like one of the most beautiful pieces ever written, Carol of The Bells, you feel you just spent two years somewhere else.
Trissmas Carol is a 30 second film embodying the emotional journey of a Triss ticket. The song, performed by Hedvig Eleonor Choir, is an integral part of the film, sound on recommended.
PROBLEM
INSIGHT
IDEA
EXECUTION
ORIGINALITY
VOTE
ABOUT
Triss is Sweden's most recognizable gambling brands with a yearly turnover of around 3.000.000.000 SEK per year. A lottery card game, run by Svenska Spel with simple rules: Get three of a kind and win money equal to the amount on your lottery ticket
The emotional journey of such a ticket can be described as a short but sweet roller coaster of emotions. Much like one of the most beautiful pieces ever written, Carol of The Bells, you feel you just spent two years somewhere else
Trissmas Carol is a 30 second film embodying the emotional journey of a Triss ticket. The song, performed by Hedvig Eleonor Choir, is an integral part of the film, sound on recommended
PROBLEM
INSIGHT
IDEA
EXECUTION
ORIGINALITY
VOTE

PROCESS
"Bring the emotions to life" is Triss' established concept which we played around with until a memory popped up. The vivid memory of a church choir singing Carol of The Bells. We instantly realized that the emotional journey of scraping a Triss is the same as listening to Carol of The Bells
The most memorable moment was recording Hedvig Eleonora Choir performing our version of the song. Many thanks to you
Also thanks to Svenska Spel for your support throughout the process and for letting us kidnap your brand

Sketch film
used as reference during shooting
PROCESS
"Bring the emotions to life" is Triss' established concept which we played around with until a memory popped up. The vivid memory of a church choir singing Carol of The Bells. We instantly realized that the emotional journey of scraping a Triss is the same as listening to Carol of The Bells
The most memorable moment was recording Hedvig Eleonora Choir performing our version of the song. Many thanks to you
Also thanks to Svenska Spel for your support throughout the process and for letting us kidnap your brand








CREDITS
CREDITS
Art Director: Martha Falkenberg
Art Director: Jacob Holm
Copywriter: Fiona Oestlund
Copywriter: Ragnar Westberg-Martinez
DoP: Emil Larsson
Location: Bio Skandia
Choir: Hedvig Eleonora Choir
Art Director: Martha Falkenberg
Art Director: Jacob Holm
Copywriter: Fiona Oestlund
Copywriter: Ragnar Westberg-Martinez
DoP: Emil Larsson
Location: Bio Skandia
Choir: Hedvig Eleonora Choir
SUMMARY
SUMMARY
The emotional journey of scraping a Triss ticket can be likened to one of the most beautiful pieces ever written, Carol of The Bells. The film embodies this emotional roller coaster through a choir dressed in greek togas
The emotional journey of scraping a Triss ticket can be likened to one of the most beautiful pieces ever written, Carol of The Bells. The film embodies this emotional roller coaster through a choir dressed in greek togas
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GET IN TOUCH
GET IN TOUCH
+46(0) 700 22 56 56
holmjacoberik@gmail.com


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