Wild Fkn Deal
Verizon
Wild Fkn Deal
Verizon
Wild Fkn Deal
Verizon
COMPETITION ENTRY
COMPETITION ENTRY
2026
2026
MY ROLE
MY ROLE
Concept Development
Visual Direction
Film Editing
Concept Development
Visual Direction
Film Editing
INFO
Competition entry for Young Ones One Show 2026
BACKGROUND
BACKGROUND
67% of Gen Z can go days without leaving home, Super 2024, and staying inside all the time is taking a toll on their mental health. People are starting to recognize the downsides of staying in your comfort zone. Feeling fully alive has become more aspirational than simply feeling good
Verizones: free-for-life deals placed in remote, hard-to-reach locations no other mobile carrier could reach. Users have to physically travel to these locations and post a photo to unlock the deal. It's intended purpose is proving that Verizon has best network and the best deals in the same place
67% of Gen Z can go days without leaving home, Super 2024, and staying inside all the time is taking a toll on their mental health. People are starting to recognize the downsides of staying in your comfort zone. Feeling fully alive has become more aspirational than simply feeling good
Verizones: free-for-life deals placed in remote, hard-to-reach locations no other mobile carrier could reach. Users have to physically travel to these locations and post a photo to unlock the deal. It's intended purpose is proving that Verizon has best network and the best deals in the same place
PROBLEM
INSIGHT
IDEA
EXECUTION
ORIGINALITY
VOTE
RECOGNITION
Client Pitch Finalist – Young Ones One Show 2026
Student Merit – Young Ones One Show 2026
PROBLEM
INSIGHT
IDEA
EXECUTION
ORIGINALITY
VOTE
PROCESS
PROCESS
The idea came to life during a late-night session two days before the deadline. We realized the idea was too good to pass and got to work. Was it worth losing two days of sleep over? We'd say so
The idea came to life during a late-night session two days before the deadline. We realized the idea was too good to pass and got to work. Was it worth losing two days of sleep over? We'd say so
CREDITS
CREDITS
Copywriter: Hedda Holmberg
Art Direction: Jacob Holm
Copywriter: Hedda Holmberg
Art Direction: Jacob Holm
RECOGNITION
Client Pitch Finalist – Young Ones One Show 2026
Student Merit – Young Ones One Show 2026
SUMMARY
SUMMARY
Verizones: free-for-life deals placed in remote, hard-to-reach locations no other mobile carrier could reach. Users have to physically travel to these locations and post a photo to unlock the deal. It's intended purpose is proving that Verizon has best network and the best deals in the same place
Verizones: free-for-life deals placed in remote, hard-to-reach locations. Users have to physically travel to these locations and post a photo to unlock the deal
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